Michel Hogan from Brandology talks to Fiona Boyd about the importance of a company making promises it knows it can deliver every time. This may mean that you deliver great customer service, or then again, maybe not. Michel Hogan and Fiona Boyd explore some of the things customers expect, and whether these expectations need to be met or not.
Michel Hogan is the founder of brand advocacy Brandology. Michel also shares her big picture thoughts on brand at Brand Alignment and you can read her weekly post called Brand Matters at Smart Company.
 |
Niche Content Millionaire is a downloadable eBook that tells you the true story how we made millions from subscription content and membership websites. |
Join our Mailing List
 |
We’re all about creation and distribution of successful blog and website content. Subscribe now and receive latest updates via email. |
Subscribe to our video posts via iTunes Podcast. Just search iTunes Store for 'Niche Content Millionaire'.
