Michel Hogan coined the term ‘customerzilla’ for those customers your business can never please and who seem to drain your staff’s time, energy and morale. Michel talks here to Fiona Boyd about what to do with the customerzilla.
Michel Hogan is the founder of Brandology, a company that advocates for other companies around their brand. She also has a blog at Brand Alignment and you can read her posts weekly on Smart Company where she writes the Brand Matters column.
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