Rebranding is a term that is much bandied about in the world of marketing, and for a small entrepreneurial business, there may come a time to make some shifts in your image, approach or even the whole product range you take to the world. Michel Hogan, founder of Brandology explains to Fiona Boyd, co-author Niche Content Millionaire why in her view, rebranding is a misnomer.
Michel Hogan writes a weekly blog on all things brand at brandalignment.com.
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