Michel Hogan is a brand expert and advocate for brand. She talks here to Fiona Boyd about some of the features that make up the luxury brand, and what features don’t.
Michel Hogan writes weekly on all things brand in her blog called Brand Matters on Smart Company. You can find out more about the work she does and how she helps companies get all aspects of their brand right at Brandology.
This interview was inspired by an event moderated by Michel Hogan at the Melbourne Churchill Club on luxury.
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