Personal brand is an area that brand advocate Michel Hogan of Brandology coaches and counsels company leaders and influencers on, and it’s one of her favourite topics of discussion. With the recent filing of a lawsuit against iconic department store David Jones, various board members and the ex-CEO, Mark McInnes by a former employee this week, it’s worth asking what was going on with the personal brand of the former CEO that led to this state of affairs? Michel Hogan explores that grey space between a leader’s personal brand and and the company’s brand and why things can go horribly wrong if they’re not aligned.
Michel Hogan talks to Fiona Boyd regularly about all things to do with brand. Michel also blogs about her brand insights at Brand Alignment and her weekly blog on Smart Company called Brand Matters is an ITM must-read.
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