Michel Hogan founder of Brandology and author of the Brand Alignment blog has long experience in working with companies on their brand. One thing she’s noticed that comes up time and again, and has written about in her blog is the problem of the gap between what your company brand says about you and how your company actually functions, operates and behaves. Michel Hogan calls this ‘the gap’ and explains to Niche Content Millionaire co-author, Fiona Boyd, why it’s vital to pay attention to it and do something about it if you find that you have a ‘gap’.
Michel Hogan also writes a blog for Smart Company called Brand Matters.
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