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Archive for Uncategorized

This post is the transcript of the videopost Tax Time Housekeeping. Read More→

Every business situation an entrepreneur finds themselves participating in is a microcosm of the wider world and it can be the small deals and collaborations that  prove your worthiness or otherwise, to play in the bigger business sandpits.

In previous posts I’ve written cautioning about not getting too excited about starting a new project with someone you haven’t done work with before, but instead to take some time to work out whether they’re going to be a good sandpit player and whether you can work effectively together.

It can of course be a unique opportunity to work with a hand-picked team on a very special project, however, no matter how well-resourced and how groovy that project is, if some of the collaborators in the team have hidden agendas and aren’t able to fully bring themselves to the team, then the project is likely to be challenging, difficult and maybe even impossible to bring to completion. Read More→

Categories : Uncategorized

Michel Hogan founder of Brandology, writer of the brand manifesto We Need a New Word for Brand talks to Fiona Boyd about what a company’s brand is, and what it is not.

Michel Hogan, founder of Brandology will join Fiona Boyd regularly in 2010 to talk all matters ‘brand’.

Categories : Uncategorized

The world came to an end in our house this morning. Our Bigpond ADSL was not connected when I woke, and restarting the modem resulted in a few minutes of connectivity, then another drop out. I resorted to tethering my iPhone to my Mac for enough internet access to Skype a couple of people who I knew were expecting me to be online, mainly to explain that I was having problems.

Incidentally, I did ring Bigpond, our ISP. A nice woman asked “what colour is the DSL light” (red); “do you have a dial tone on the phone line” (yes); “is the modem properly connected to the phone socket” (yes). “OK, I’ll have to escalate this to our Level 2 support, someone will call you within two working days”. Fabulous, given this was a Friday.

This morning’s shenanigans are a reminder of just how dependent many of us are on constant internet connectivity, and our technological tools. Yet how many of us really exploit those tools in a way that truly improves our productivity and organization as entrepreneurs? Read More→

Oct
05

Living the journey

Posted by: Fiona Boyd | Comments Comments

Steve Sammartino started his Startup blog around the time he was casting around to startup his first ever business. He explains to Fiona Boyd, the reasons why it’s important to live the journey and share the ups and downs along the way.

Entrepreneur and founder of Rentoid and Startup blog, Steve Sammartino will join us again in coming weeks to talk more about startup business.

Categories : Uncategorized

Last week I had the pleasure of sitting down for an hour or so and having a really good, in-depth chat with another entrepreneur. The discussion was incredibly intense, mainly because we seemed to be totally on the same page and there was just so much to share.

If you’ve been to St Kilda in Melbourne, you would most likely have stumbled across the Dogs Bar on Acland Street – a famous institution founded by a food and wine visionary who has sadly passed, and a bit of a hangout for those of a creative ilk. This is where we had our ebullient and refreshing conversation.

My fellow chinwagger was the very fascinating, Steve Sammartino, who two years ago and after feeling compressed and suppressed by the corporate world, took his rather extraordinary marketing skills and went and started up a really neat venture, Rentoid.com. It’s essentially a classifieds business for the rental space and allows those with stuff to rent, and those needing stuff on a non-permanent basis to connect up and do a trade. It’s a great way for you to either earn, or save money, depending on which side of the transaction you’re sitting. Read More→

Categories : Uncategorized

I was interested to read a report from Brian Clark from Copyblogger yesterday who has a new business interest called Teaching Sells. Now I don’t know Brian, have missed the blogging universe bandwagon and consider myself old-fashioned enough to check things out independently and talk about them only if something piques my interest.

Brian Clark’s report, is called “Forget Everything You Know About Making Money Online…And Start Making Some”. To get it you do need to sign up for priority notification for a new course Brian is selling, but hey, everyone needs an economic model and I was interested to find out Brian’s thoughts.

If you’re reading this you probably know that my partner, David Eedle and I did actually make really good money online from a niche content business for the arts worker market, called Arts Hub. But unlike lots of the processes and systems that are making the rounds as I write, this was a bona fide real business, with real ongoing processes and real people and as it grew, real staff. So, I get quite upset when I read posts that say you can make money without doing any real work, just by following someone else’s system. My gut tells me that by the time someone is willing to tell you how it works, it’s no longer working for them. They’re just using their results to sell the sizzle of a process that is now spent and has no real value for anyone. Read More→

Aug
25

Who do you trust?

Posted by: Fiona Boyd | Comments Comments

A couple of weeks ago I was reading Kirsty Dunphey’s Blog and she put into words the exact reason why I’ve been so squeamish lately at marketing claims of internet dudes who say they are gurus and will make me very rich this very next minute.

Her blog post is called “What to look for in a coach” and whilst it is just a short and sharp post, it cracks to the point and wastes no energy on equivocation. Maybe it’s my job to do that.

Read More→

Last Thursday I attended a really terrific event run by the Churchill Club, called Blog Smog. The focus of the event was 3 successful bloggers talking about how they cut through the plethora of content in the blogoshphere to create loyal audiences and ongoing revenue for their blogs.

The speakers included, Darren Rouse – Problogger, Amanda Gome – Smart Company and Ross Hill – owner of yabble.com.au, rentoid.com and other ventures.

There were a couple of things said by the speakers that grabbed my attention that related directly to my own experience, and I thought I’d go into these in a bit more detail in today’s post.

Read More→

Ask any writer and they’ll tell you the worst moment producing any form of written words is sitting in front of the computer with a blank Word document open, fingers hovering over the keyboard, waiting for the stream of consciousness to well up and transform random synapse formations into a valid sentence of English. Vladimir Nabakov, the author of the infamous and oft-banned Lolita, stated much more eloquently that :

The pages are still blank, but there is a miraculous feeling of the words being there, written in invisible ink and clamouring to become visible

Gene Fowler, an American screenwriter last century famously suggested:

Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.

I wish I felt a little more ‘miraculous ‘some days when time comes to write. Read More→

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