Archive for Niche Content Millionaire The Book
Providing peak experiences and the power of premium
Posted by: | CommentsIf you read my last blog post you would know that David and I recently had a four night getaway at Hayman Island in the Whitsundays, a venue which is also hosting a major Australian leaders forum this week, that you can read all about at Business Spectator.
Our trip though was for R & R and not business thankfully though while we were there I couldn’t help but notice how many things done by the Hayman team and in delivering the Hayman experience, provided some unique insights into concepts that could be deployed in other places and other businesses.
One of these was the notion of offering a ‘peak experience’ to the customer base, not something that everyone will want to do, and the cost of it can be one of the factors that makes it exclusive, but something that can be nevertheless considered a pinnacle experience, a really neat thing to do. Read More→
Building on fantastic, Hayman a lesson in constant improvement
Posted by: | CommentsWhen David and I sat down at the offices of our mentor Dr Terry Cutler in the warm summer days of January 2009, our goal was to draw up a mud map of our experiences starting up, growing and then selling Arts Hub.
However, we didn’t just want to map out and then tell the Arts Hub story, we wanted to condense the journey into some key lessons for those who wanted to venture into niche publishing. It was our belief then and it still is that one of the great frontiers online that has only partly been exploited is that of niche content.
What we mean by that is that if you can provide content of a high quality in a specialist or niche field for a bunch of people who are interested in or work in that area, then you can create a product that those people will pay for. Many of us understand that it’s important to keep abreast of the trends and challenges in our industry or even in an area that is a hobby for us, and pulling this sort of information together for people has a value. Read More→
The last two percent
Posted by: | CommentsLate last year, one of my business coaching clients asked me what was the best piece of advice I could give him on his startup. I’m not actually one to give other people specific advice on what they should do, but in having the Arts Hub adventure with David Eedle, there were plenty of key principles that we learned that I doubt you’ll be able to find in any business book, and our belief is that we should at least share some of these learnings with those who wish to tread a similar path.
The first thing I told this client was to narrow his focus down from the twenty plus objectives that he was looking at, to between one and three things that could form the bedrock of his new business. There’s more about the issues around trying to get the right focus in your business in the post “The One Thing”.
Over the holidays though I thought harder about this client’s position and business proposition and realized that once he was underway he was probably going to face the other big issue David and I faced during the Arts Hub journey, and that is what I call, ‘the last 2 percent’. We’ve written in detail about what the last two percent of issues were that held us back from having the ideal business in Chapter 4 of our book Niche Content Millionaire – and what we needed to do to overcome these. Read More→
Take it personally, take it very personally
Posted by: | CommentsAfter reading a kerzillion blog posts by various bloggers around the place this year, I’ve become really sick of some of the formulas and themes that many of them use.
One formula I thoroughly detest is the inappropriate use of a list. Usually the post starts with a description of a problem you have (even if you don’t have this particular problem) and then proceeds with a way too long list on what you should do to solve it. I find these list posts akin to interfering people who search around looking for others they can wedge in on and share their advice with. Often the advice is meaningless, useless and if actually followed, can have downright dangerous consequences for the recipient.
This is why when scanning a blog post today from Free Pursuits I was pleasantly bowled over with what I believe anyway, a blog post should really be about. A straight up pointing out of the ‘elephant in the room’ or ‘the emperor with no clothes’. The post is by Ashley Ambirge and is a guest post for Free Pursuits as Ashley actually has her own blog called The Middle Finger Project. Read More→
The one thing
Posted by: | CommentsAs things are speeding up and getting incredibly more hectic as the Christmas break looms, I’ve noticed my mind wandering and not really keeping up with all the bits and pieces going on around me.
This year has been an unusual one for David and I – we wrote a book together in February and March (Niche Content Millionaire), and then we started a blog site, softly around May as a way of producing content that built on and expanded out from our learnings over the past 15 years in the online space. Most of of which we share in our book.
We also had a need for a new income stream into the family and as luck would have it, a former client who David had written a technology platform for, called him to return and work on the next version of the technology. They had outsourced version two of the platform and had nightmare on top of nightmare, disaster on top of disaster during the experience and just wanted the guy who developed the original thing to come back and sort out the mess.
Rules of engagement
Posted by: | CommentsI’m not sure if you’re experiencing the same sensation as me that opportunities are coming into your frame again, but in the last couple of months I’ve noticed that more ideas and opportunities seem to be floating about in the world around me. People seem a bit more open-minded, a bit more engaged with life.
For quite some time it appeared, to me at least, that everyone was preoccupied with small thinking and making themselves a small target. As someone who loves to talk about ideas and to explore the possibilities, it seems that one couldn’t have an intelligent ideas-based discussion anymore. Some fearful person was going to shoot one’s germinating discussion and ideas down in flames. But just lately, things have been changing.
My guess is that as we come out of the GFC that life and business will speed up for those in any industry, but I’m particularly mindful of those entrepreneurs working online, and those in niche content spaces. Read More→
Woops, that didn’t quite work. Back to square one!
Posted by: | CommentsIn around May this year, David got this blog you’re reading going. At the start of 2009 we had written a book together about our experience of starting up, growing, and then selling the online niche content and community-focused business, Arts Hub. Because David and I both see a huge pathway forward online being all about creating more niche content communities, we hoped to distil our experiences into some key points and tactics that the next generation of internet content players could use to save time and get big faster.
Time is money in the offline and online worlds, and in business David and I have often found time to be the more precious resource. It just drips away all too quickly and whilst you can reduce your expenses back to virtually zero or claw back most bad debts, it is impossible to slow time down or to recover any that you’ve lost or misused. Therefore, having gone through several startup experiences, David and I have really come to place a premium value on time. And if we can impart knowledge that helps others do things faster, we figure we’ve made a contribution that could make a positive difference to a startup player. Read More→
The seekers – what are you looking for?
Posted by: | CommentsIs it just me, or are you also finding yourself since the onset of the Global Financial Crisis, asking all sorts of questions about why things are done a certain way, why they can’t be done differently and whether there’s more for you out there?
David and I became what I call, seekers some time ago, back in 1996 in fact, when in June of that year he left his full-time, financially comfortable but time-gobbling senior role running a major performing arts facility. In December of 1996, I found myself pregnant with our first child and looking forward to continuing rising at 4am to get to the studios to put my breakfast radio program to air, not one bit. It didn’t help that I had all day sickness and only got through my shifts by putting on “American Pie” so I could scarper to the bathroom for a good heave. That’s the 8min 28sec version by Don McLean I’m talking about, not the Madonna one. Read More→
Membercon.com Interview with David Eedle
Posted by: | CommentsI recently was interviewed by Tim Bourquin from membercon.com, about Niche Content Millionaire and the membership websites we’ve owned. The audio from the interview is now up on membercon.com, enjoy!
Niche Content Millionaire is now on sale!
Posted by: | CommentsFiona and I are incredibly pleased to announce that our new book, Niche Content Millionaire is now on sale! Niche Content Millionaire is our true story of how we made millions from subscription content and membership websites.
The story spans 170+ pages, from the late 1990s, the launch of our first site in 2000, and its sale in late 2006.
What you’ll discover reading Niche Content Millionaire:
- How we went from nothing to everything
- The disaster that nearly killed our business a couple of months after launch
- Why we think subscription sales beat PLR and Google Ad sites any day
- How to research and create a niche content subscription site
- The kinks in the grand schemes and how you can avoid failure
- How to manage your staff
- How to create powerful well-written content
- How we ran marketing campaigns that netted thousands of dollars at a time in subscriptions, plus how not to market to subscribers
- The villains and heroes we encountered along the way
- How the business was saved by mystery money loans in brown paper bags
- How it feels to sell your business for millions
Niche Content Millionaire is a PDF format eBook, you can purchase for immediate download using PayPal or your credit card. The cost is $49.95.






