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Archive for Social Media

At first it may not seem obvious, but comedians are amongst the best exponents of social media. However, when you take a minute the reasons are obvious – a) great comedians are great communicators; b) they’re funny. Two attributes that ensure the content they create is compelling.

Adam Hills is a much loved Australian comedian, who is well known through his popular television music quiz show Spicks and Specks, and his long presence on the standup comedy circuit. I’m kicking myself we missed his recent season at the Melbourne Comedy Festival – we had tickets but were unfortunately double-booked and couldn’t make the show so gave the tickets to a friend instead.

Take a look at Adam’s blog during April 2010. One tactic he uses is to take a photo of an audience member during a performance, and Tweet it out asking for caption suggestions – instant feedback to provide more grist for the mill through the show. Adam often singles out audience members and incorporates them into his show, for example, assembling a group on stage representing accents of the world. Read More→

David Eedle, co-author of this blog and co-founder of online business Arts Hub, recently presented a speech at the 6th Annual NARPACA Ticketing Professionals Conference called the Human Face of Technology. David’s talk journeys from Dell’s use of Twitter as a sales channel, the 19th century Chess Playing Machine to the fallout of the clip on Youtube, United Breaks Guitars.

A copy of David’s speech The Human Face of Technology has been kindly made available to Into the Mountain, courtesy of Tim Roberts and ARTS. The full version is available here.

The 6th Annual NARPACA Ticketing Professionals Conference was organised by Tim Roberts founder of ARTS and for more information on the recent 2010 conference visit www.ticketingprofessionals.com.au

David Eedle enjoys giving speeches on technology, social media and how business can harness the new to reinvigorate and bring new possibilities to what they’re doing. If you would like to book David to speak at your event or conference please contact info@intothemountain.com

Feb
04

Valuation Roundtable Part One transcription

Posted by: Fiona Boyd | Comments Comments Off

This transcription is from the videopost Valuation Roundtable which ran recently on Into the Mountain. It features Gary Graco, expert in preparing businesses for sale or investment and partner at Nexia ASR, Scott Kilmartin, entrepreneur and founder of green streetwear design business, Haul and David Eedle, co-author of Niche Content Millionaire (with Fiona Boyd) and co-founder of Arts Hub (also with Fiona). The roundtable is moderated by Fiona Boyd.

Fiona: Today I’d like to introduce you to a round table on how to value your business or valuing your business. It’s been in the news that Twitter in 2009 took a round of funding on a valuation of $1 billion, and that was at a time when the revenue was considered tiny. In the same year eBay sold Skype for less than they paid for it in 2003, and in Australia towards the end of 2009 Findababysitter.com.au was sold to Fairfax Digital for a reported sum of $3 million. With me today to talk about how to value a business from two sides of the coin – the entrepreneur’s side and then the number crunching accountant’s side. And welcome first to Scott Kilmartin, founder of online and offline urban streetwear and design business, Haul. Welcome Scott. Read More→

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Haul has a rather unusual company advocate who acts as the face of the business. Gus the Boxer has been with the business for the long haul and by fascinating use of social media, Gus the Boxer has drawn strong interest to Haul’s products. Haul founder, Scott Kilmartin talks to Fiona Boyd about Gus and how Haul has used Gus’s profile in social media to create interest and buzz.

Scott Kilmartin joins Fiona Boyd regularly to talk about the highs and lows, and nuts and bolts of running an innovative, entrepreneurial business.

Note – Haul was unfortunately broken into about a week ago and thieves got away with stock and other items important to the business. Whilst the crims have been caught, you can support Haul this Christmas by doing some of your shopping at their online store. Let’s help get Haul back on its feet!

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