Archive for Research
Common brand mistakes Videopost
Posted by: | CommentsMichel Hogan from Brandology is the expert you call in when you have issues with your company or personal brand. Michel talks to Fiona Boyd, co-author of Niche Content Millionaire about the common errors that go wrong with one’s brand.
Michel Hogan publishes a weekly blog on both Smart Company called Brand Matters, and her site www.brandalignment.com. For this week’s Brand Matters blog post from Michel, click here.
The one thing
Posted by: | CommentsAs things are speeding up and getting incredibly more hectic as the Christmas break looms, I’ve noticed my mind wandering and not really keeping up with all the bits and pieces going on around me.
This year has been an unusual one for David and I – we wrote a book together in February and March (Niche Content Millionaire), and then we started a blog site, softly around May as a way of producing content that built on and expanded out from our learnings over the past 15 years in the online space. Most of of which we share in our book.
We also had a need for a new income stream into the family and as luck would have it, a former client who David had written a technology platform for, called him to return and work on the next version of the technology. They had outsourced version two of the platform and had nightmare on top of nightmare, disaster on top of disaster during the experience and just wanted the guy who developed the original thing to come back and sort out the mess.
How to be an Organised Entrepreneur (Technologically Speaking)
Posted by: | CommentsThe world came to an end in our house this morning. Our Bigpond ADSL was not connected when I woke, and restarting the modem resulted in a few minutes of connectivity, then another drop out. I resorted to tethering my iPhone to my Mac for enough internet access to Skype a couple of people who I knew were expecting me to be online, mainly to explain that I was having problems.
Incidentally, I did ring Bigpond, our ISP. A nice woman asked “what colour is the DSL light” (red); “do you have a dial tone on the phone line” (yes); “is the modem properly connected to the phone socket” (yes). “OK, I’ll have to escalate this to our Level 2 support, someone will call you within two working days”. Fabulous, given this was a Friday.
This morning’s shenanigans are a reminder of just how dependent many of us are on constant internet connectivity, and our technological tools. Yet how many of us really exploit those tools in a way that truly improves our productivity and organization as entrepreneurs? Read More→
Who do you trust?
Posted by: | CommentsA couple of weeks ago I was reading Kirsty Dunphey’s Blog and she put into words the exact reason why I’ve been so squeamish lately at marketing claims of internet dudes who say they are gurus and will make me very rich this very next minute.
Her blog post is called “What to look for in a coach” and whilst it is just a short and sharp post, it cracks to the point and wastes no energy on equivocation. Maybe it’s my job to do that.
New Age Research
Posted by: | CommentsI must admit, I’ve always been someone to canvas other people’s views when I want to test out an idea or find some information and I’m not sure I’m going about finding it in the most efficient way. I used to be inundated with well-meaning types taking over and telling me my quest was in vain, but thankfully there’s been some generational renewal and in more recent times I’ve found that doing a bit of action research yields me a bigger, more comprehensive view on the area I wanted to find out more about. Read More→
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