Too often a company’s brand isn’t exactly as strong and compelling as everyone involved with it would like it to be. Michel Hogan consults with companies on their brands and says that for many, they really need to give their brand some teeth. Michel founded a brand advocate company called Brandology to help businesses give their brands teeth and she talks here to Fiona Boyd, co-founder of Arts Hub and co-author of Niche Content Millionaire.
Michel Hogan has a weekly blog that is published on Smart Company, called Brand Matters and also blogs at Brand Alignment.
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