When a company starts up, there can be an idea of what it will be and where it will go, but defining a really clear brand could be a little premature. Brand advocate, Michel Hogan talks here to Fiona Boyd about why she advocates on brand matters rather than consults, and why startups should work more on a clear set of values in the early days, than a rock n roll brand.
Michel Hogan runs the brand advocacy firm, www.brandology.com.au. For her previous discussion with Fiona on brand matters, take a look at “Brandology – what a brand is, and what it is not!”
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