Just prior the Federal election on Saturday 21 August, Michel Hogan the founder of Brandology spoke to Fiona Boyd about the political brands of the two key players in the election, Julia Gillard and Tony Abbott. With the hung parliament result leading to possibly another week before a minority government is formed, the political brand of both players still has currency, especially with the Independents who have the power to decide which party gets to govern for the next three years. Michel talks more about the political brands of Julia Gillard, Tony Abbott and Bob Brown.
Michel Hogan is an expert in the field of brand advocacy and runs the company Brandology. You can also read her latest thoughts on brand at Smart Company’s Brand Matters blog.
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