Author Archive
Common brand mistakes
Posted by: | CommentsThis post is a transcription of the videopost Common Brand Mistakes featuring Michel Hogan, founder and principal of Brandology talking to Fiona Boyd, co-author of Niche Content Millionaire about common things companies get wrong when it comes to their brand. Read More→
Fast growth startup issues transcription
Posted by: | CommentsThis is the transcript of the videopost Fast growth startup issues, featuring Phil Grant, Managing Partner at boutique accounting firm Nexia ASR talking to Fiona Boyd, co-author of Niche Content Millionaire about how startup businesses can hit potholes in the road, even if they’re doing well and achieving their goals, and then, what to do about the bumps. Read More→
Common brand mistakes Videopost
Posted by: | CommentsMichel Hogan from Brandology is the expert you call in when you have issues with your company or personal brand. Michel talks to Fiona Boyd, co-author of Niche Content Millionaire about the common errors that go wrong with one’s brand.
Michel Hogan publishes a weekly blog on both Smart Company called Brand Matters, and her site www.brandalignment.com. For this week’s Brand Matters blog post from Michel, click here.
Are you missing something?
Posted by: | CommentsOne of the best decisions that David and I have ever made was to find ourselves a mentor to help us refine our business approach and also to help turn our nascent Arts Hub business into something more substantial.
When it came to getting Arts Hub out of the blocks, David and I were pretty confident and competent, after all we had spent over a decade each in corporate environments and then several years leading numerous projects at our arts management consultancy. As far as a project went, we could break it down to its component bits, set targets, apply resources and deliver. However, once Arts Hub was up and away, we found we had no real experience in working together on the growth of a business. Read More→
The misnomer that is rebranding transcription
Posted by: | CommentsThis post is a transcription of The Misnomer that is Rebranding videopost featuring Michel Hogan of Brandology being interviewed by Fiona Boyd, co-author of Niche Content Millionaire. Read More→
If you can’t lead, get out of the driver’s seat
Posted by: | CommentsHow often do you come across truly great leaders? You know the sorts of people I’m talking about – they get excited and passionate about the good things and encourage all around them to enjoy the ride up, they muse and keep their cool when things are not going well and even when the sky is falling in, they seem to keep their sleeves rolled up, minds open to ways of dealing with things and can seem even more impressive when solving a major crisis than in driving a major success? Read More→
Fail fast and prosper
Posted by: | CommentsEvery Wednesday David and I have a business/life lunch to discuss the professional and personal issues going on in our lives and to do a little impromptu brainstorming. Almost everything we’re doing at the moment has been a product of our regular mid-week lunches that we’ve been doing for a few years now.
The most recent one last week at The Pantry was dominated by talk of the football (we’ve missed it – roll on winter and football in Melbourne!) and what’s going on at our football club, St Kilda Saints right now. In 2009 we became used to a style of Saints football where the players seemed to be totally adept at keeping themselves out of the news and the papers. We suspected an iron discipline and determination among the player group – focused totally on the things you want your team to be focused on, that is, playing the game hard and winning. Read More→
Fast growth startup issues videopost
Posted by: | CommentsMost startups don’t expect to fly straight of the blocks, even if their business plan suggests that is exactly what they’ll do. Phil Grant, Managing Partner at accounting firm Nexia ASR talks to Fiona Boyd, co-author of Niche Content Millionaire about some of the issues a startup can walk into and how to deal with them if they hit a fast growth spurt.
Phil Grant from Nexia ASR, joins Fiona Boyd regularly to talk about money matters and the entrepreneurial business.
Valuation Roundtable Part 3 transcription
Posted by: | CommentsThis post is the transcription of the videopost Valuation Roundtable Part 3 and features Scott Kilmartin, founder of Haul, Gary Graco, partner at Nexia ASR, David Eedle co-founder of Arts Hub and is moderated by Fiona Boyd co-author of Niche Content Millionaire. Read More→





