Archive for August, 2010
Providing peak experiences and the power of premium
Posted by: | CommentsIf you read my last blog post you would know that David and I recently had a four night getaway at Hayman Island in the Whitsundays, a venue which is also hosting a major Australian leaders forum this week, that you can read all about at Business Spectator.
Our trip though was for R & R and not business thankfully though while we were there I couldn’t help but notice how many things done by the Hayman team and in delivering the Hayman experience, provided some unique insights into concepts that could be deployed in other places and other businesses.
One of these was the notion of offering a ‘peak experience’ to the customer base, not something that everyone will want to do, and the cost of it can be one of the factors that makes it exclusive, but something that can be nevertheless considered a pinnacle experience, a really neat thing to do. Read More→
Building on fantastic, Hayman a lesson in constant improvement
Posted by: | CommentsWhen David and I sat down at the offices of our mentor Dr Terry Cutler in the warm summer days of January 2009, our goal was to draw up a mud map of our experiences starting up, growing and then selling Arts Hub.
However, we didn’t just want to map out and then tell the Arts Hub story, we wanted to condense the journey into some key lessons for those who wanted to venture into niche publishing. It was our belief then and it still is that one of the great frontiers online that has only partly been exploited is that of niche content.
What we mean by that is that if you can provide content of a high quality in a specialist or niche field for a bunch of people who are interested in or work in that area, then you can create a product that those people will pay for. Many of us understand that it’s important to keep abreast of the trends and challenges in our industry or even in an area that is a hobby for us, and pulling this sort of information together for people has a value. Read More→
The ins and outs of luxury and brand Vidpost
Posted by: | CommentsMichel Hogan is a brand expert and advocate for brand. She talks here to Fiona Boyd about some of the features that make up the luxury brand, and what features don’t.
Michel Hogan writes weekly on all things brand in her blog called Brand Matters on Smart Company. You can find out more about the work she does and how she helps companies get all aspects of their brand right at Brandology.
This interview was inspired by an event moderated by Michel Hogan at the Melbourne Churchill Club on luxury.
Brand and electioneering Vidpost Part Two
Posted by: | CommentsJust prior the Federal election on Saturday 21 August, Michel Hogan the founder of Brandology spoke to Fiona Boyd about the political brands of the two key players in the election, Julia Gillard and Tony Abbott. With the hung parliament result leading to possibly another week before a minority government is formed, the political brand of both players still has currency, especially with the Independents who have the power to decide which party gets to govern for the next three years. Michel talks more about the political brands of Julia Gillard, Tony Abbott and Bob Brown.
Michel Hogan is an expert in the field of brand advocacy and runs the company Brandology. You can also read her latest thoughts on brand at Smart Company’s Brand Matters blog.
Brand and electioneering
Posted by: | CommentsAustralia is currently in the grip of a federal election campaign and until this week there’s been little focus on policy and a lot of focus on personality. Michel Hogan, founder of Brandology talks to Fiona Boyd about the Julia Gillard and the Tony Abbott brands.
Michel Hogan writes regularly about all things brand on her blog at Brand Alignment and on Smart Company at Brand Matters.
A holiday in your mind
Posted by: | CommentsOne of the things that happens when life starts to speed up again and all systems are starting to crank up is that as an entrepreneur it’s really easy to get stressed and feel the strain of a zillion balls all being juggled at once.
I mean you’re the one at the top of the company leading the charge, everyone looks to you for a decision, and if there’s just you rolling out a big vision, well then, when do you get time to sleep? Read More→
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