Archive for June, 2010
How the iPad will fit into your online content strategy?
Posted by: | CommentsIt’s time to consider how the iPad will fit into your online content strategy. Unless you’ve been living under a rock, or the outer rings of Venus, you could hardly not know that Apple has released their tablet computer the iPad.
I am a complete convert. I’m one of the lucky Australian’s who travel to the USA on a reasonably regular basis so I picked up mine in San Francisco a few weeks ago, giving me time now to try the device and explore how it fits into my professional and personal life. Read More→
Tax time housekeeping
Posted by: | CommentsIt’s that time of year again, when you need to dust off your accounts, get everything up-to-date and make sure you’ve paid the contributions you intend to. Phil Grant, Managing Partner at Nexia ASR talks to Fiona Boyd about tax time housekeeping for the end of financial year.
Phil Grant joins Fiona Boyd regularly to talk about accounting and financial issues for entrepreneurs.
Common errors you make when applying for a grant transcript
Posted by: | CommentsThis post is a transcript of an interview Fiona Boyd did with Ross Turetsky who is the founder of Grant Solutions – a business that advises other businesses on how to be successful with government grants. The original vidpost can be viewed here. Read More→
Sometimes your internet marketing needs a half-yearly sale
Posted by: | CommentsIn the world of internet marketing there is a growing tendency to make every day a discount day. This is a grave mistake. The power of marketing is about its ability to create a dynamic sales pattern, building and ebbing the marketing pressure to form elastic curves of customer response that capitalise on the customer’s natural propensity to respond to the marketing message.
All too often internet marketers have been sucked into the idea that social media channels like Twitter are a channel down which you blast an endless series of special offers, with no thought or regard to any consideration other than sell, sell, sell. Yet this is an extraordinarily ineffective sales technique. Sure, a few suckers might respond – I always talk about the ‘donkey vote’, at the end of the day, no matter how terrible your product and poorly constructed your marketing message, there’s someone out there who will buy your product. Read More→
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