Archive for April, 2010
Why core values and your brand need to be aligned – transcript
Posted by: | CommentsMichel Hogan calls herself a ‘brand advocate’ and is passionate about helping company’s with their brand. This post is the transcript of the video interview Why core values and your brand need to be aligned. In this interview Michel explains to Fiona Boyd – co-author of Niche Content Millionaire and co-founder of Arts Hub why a company’s core values and brand simply must be in alignment.
Common errors you make when applying for a grant Vidpost
Posted by: | CommentsRoss Turetsky from Grant Solutions works full-time on preparing grant applications for his customers and has a fabulous strike rate to show for it. But getting a government grant can be much harder than we think. Ross explains some of the common errors business owners make when applying for a government grant.
Grant Solutions is a business dedicated to helping other businesses succeed with their government grant applications.
The human face of technology Part 2 transcript
Posted by: | CommentsYesterday we ran ‘The Human Face of Technology Part One” the transcription of a speech given by David Eedle at the 2010 NARPACA Ticketing Professionals Conference in Sydney in February. Today’s post is the second part to that speech. Read More→
The human face of technology Part 1 transcript
Posted by: | CommentsIn February David Eedle, co-author of Into the Mountain and co-founder of Arts Hub presented a talk to a group of box office and ticketing managers and executives at the 2010 NARPACA Ticketing Professionals conference in Sydney, Australia. Today’s post is a transcript of the first half of David’s talk. Read More→
Don’t let your brand fall into the gap
Posted by: | CommentsMichel Hogan founder of Brandology and author of the Brand Alignment blog has long experience in working with companies on their brand. One thing she’s noticed that comes up time and again, and has written about in her blog is the problem of the gap between what your company brand says about you and how your company actually functions, operates and behaves. Michel Hogan calls this ‘the gap’ and explains to Niche Content Millionaire co-author, Fiona Boyd, why it’s vital to pay attention to it and do something about it if you find that you have a ‘gap’.
Michel Hogan also writes a blog for Smart Company called Brand Matters.
Haul & the ecommerce journey Part 2 Vidpost
Posted by: | CommentsThis videopost is a continuation of an interview by Fiona Boyd co-author of Niche Content Millionaire with Scott Kilmartin, founder of urban streetwear and design business, Haul about his experience getting the ecommerce platform right for Haul. The interview was prompted by a Twitter request from a Twitter follower. Part One of this interview is here.
Check out Haul’s fabulous ecommerce platform and even better the great products (including Macbook covers) that Haul sells.
What a managing partner does – transcript
Posted by: | CommentsThis blogpost is a transcript of the video interview by Fiona Boyd, co-author of Niche Content Millionaire and Phil Grant, Managing Partner at boutique accounting firm, Nexia ASR What a Managing Partner Does – Videopost.
Fiona: Good morning to Phil Grant, managing partner at Nexia ASR. Good morning to you, Phil.
Phil: Hi, Fiona, how you doing?
Fiona: I’m very well, thanks. Look, today I want to highlight some really good news of yours, because late last year you became the managing partner at Nexia ASR. Now this is something you should be much older for, right? You need to be 60 to be given that level of responsibility…
Phil: I’m younger than what I look!
Fiona: But here Phil is young and at the top of his game! So, I wanted to talk a bit about the accounting firm – it’s a professional services firm – how the partnership and managing partner role work? Because those of us who use your services may see this all as a bit mysterious, I suppose, and it’d be nice to actually get some insider knowledge here.
Phil: Ah, you want to know the secrets…
Fiona: I do.
10 Rules for great sandpit play
Posted by: | CommentsEvery business situation an entrepreneur finds themselves participating in is a microcosm of the wider world and it can be the small deals and collaborations that prove your worthiness or otherwise, to play in the bigger business sandpits.
In previous posts I’ve written cautioning about not getting too excited about starting a new project with someone you haven’t done work with before, but instead to take some time to work out whether they’re going to be a good sandpit player and whether you can work effectively together.
It can of course be a unique opportunity to work with a hand-picked team on a very special project, however, no matter how well-resourced and how groovy that project is, if some of the collaborators in the team have hidden agendas and aren’t able to fully bring themselves to the team, then the project is likely to be challenging, difficult and maybe even impossible to bring to completion. Read More→
What I learned waiting for a train on platform 13 after the footie
Posted by: | CommentsMy theme for Into the Mountain for the last little while has been the notion of returning to childhood and kindergarten and examining what it takes to get on with other kids and to play well in the sandpit. The sandpit of course is an analogy to the whole of life and business, and lessons learned in the sandpit are hopefully ones that are enduring and universal and we can take with us wherever we go and whatever we do. Read More→
Haul and the ecommerce journey Part One vidpost
Posted by: | CommentsUrban design and streetwear business Haul has a retail website that is the envy of many. Clean lines, beautiful visual representation of product and simple to use. Late in 2009 a Twitter follower sent Into the Mountain co-author Fiona Boyd a direct message requesting an interview with Scott Kilmartin from Haul on his experience getting the ecommerce platform up and running at Haul. This is part one of a two part video interview Fiona has done with Scott about the winding journey undertaken to get to the robust and elegant ecommerce platform Haul now has.
Part two of this interview about the journey to getting the right ecommerce platform for Haul will run next Monday.
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