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Archive for February, 2010

This post is a transcription of The Misnomer that is Rebranding videopost featuring Michel Hogan of Brandology being interviewed by Fiona Boyd, co-author of Niche Content Millionaire. Read More→

David Eedle, co-author of this blog and co-founder of online business Arts Hub, recently presented a speech at the 6th Annual NARPACA Ticketing Professionals Conference called the Human Face of Technology. David’s talk journeys from Dell’s use of Twitter as a sales channel, the 19th century Chess Playing Machine to the fallout of the clip on Youtube, United Breaks Guitars.

A copy of David’s speech The Human Face of Technology has been kindly made available to Into the Mountain, courtesy of Tim Roberts and ARTS. The full version is available here.

The 6th Annual NARPACA Ticketing Professionals Conference was organised by Tim Roberts founder of ARTS and for more information on the recent 2010 conference visit www.ticketingprofessionals.com.au

David Eedle enjoys giving speeches on technology, social media and how business can harness the new to reinvigorate and bring new possibilities to what they’re doing. If you would like to book David to speak at your event or conference please contact info@intothemountain.com

Feb
23

If you can’t lead, get out of the driver’s seat

Posted by: Fiona Boyd | Comments Comments Off

How often do you come across truly great leaders? You know the sorts of people I’m talking about – they get excited and passionate about the good things and encourage all around them to enjoy the ride up, they muse and keep their cool when things are not going well and even when the sky is falling in, they seem to keep their sleeves rolled up, minds open to ways of dealing with things and can seem even more impressive when solving a major crisis than in driving a major success? Read More→

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Feb
22

Fail fast and prosper

Posted by: Fiona Boyd | Comments Comments Off

Every Wednesday David and I have a business/life lunch to discuss the professional and personal issues going on in our lives and to do a little impromptu brainstorming. Almost everything we’re doing at the moment has been a product of our regular mid-week lunches that we’ve been doing for a few years now.

The most recent one last week at The Pantry was dominated by talk of the football (we’ve missed it – roll on winter and football in Melbourne!) and what’s going on at our football club, St Kilda Saints right now. In 2009 we became used to a style of Saints football where the players seemed to be totally adept at keeping themselves out of the news and the papers. We suspected an iron discipline and determination among the player group – focused totally on the things you want your team to be focused on, that is, playing the game hard and winning. Read More→

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Most startups don’t expect to fly straight of the blocks, even if their business plan suggests that is exactly what they’ll do. Phil Grant, Managing Partner at accounting firm Nexia ASR talks to Fiona Boyd, co-author of Niche Content Millionaire about some of the issues a startup can walk into and how to deal with them if they hit a fast growth spurt.

Phil Grant from Nexia ASR, joins Fiona Boyd regularly to talk about money matters and the entrepreneurial business.

This post is the transcription of the videopost Valuation Roundtable Part 3 and features Scott Kilmartin, founder of Haul, Gary Graco, partner at Nexia ASR, David Eedle co-founder of Arts Hub and is moderated by Fiona Boyd co-author of Niche Content Millionaire. Read More→

Have you ever been barraged by someone who is completely sure that you, no matter what your achievements to date, are just some person who is going to willingly submit yourself to their higher wisdom and to just do what they want? To listen to their endless aggrandizing of their abilities and their truly magnificent academic and work history?

I used to get this all the time when I worked as an executive with ABC Radio and for the like of me could not work out why some folks, generally those who were significantly older than myself, were convinced that I was there to listen to their glorious work histories and to then do their bidding. As time went on it didn’t seem to matter that I was in charge of such individuals rather than the other way around. I had one or two who reported to me who just could not let go of their view of their own superiority – that all they’d achieved so far must count for something, mustn’t it? Read More→

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It is a certain sign of a successful business operator and entrepreneur that they learn how to adapt to changing market conditions, indeed, the very best are people who interpret the zeitgeist and transform their businesses based on accurately predicting market trends.

A stand-out example of an industry sector that completely failed to predict and adapt to trends is the recorded music business. Eight years ago industry pundits were prophesising the end of the music industry. Record companies were seeing their CD sales decimated by illegal and legal download services.

The music industry responded by suing thousands of teenagers and ensuring they entered adult life with a legal judgement recorded against their names. The US music industry ceased that tactic in mid-2008 having launched actions against 35,000 people in five years for swapping songs online. Almost all settled, on average for around $US3,500. Read More→

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Feb
15

Don’t overreach

Posted by: Fiona Boyd | Comments Comments Off

How often in life and business do you strive hard in a project or area of interest, taking strange turns, having to do double-triple-bendbacks to get a result and get the project to where you envisioned, and then after slaying a zillion monsters and valiantly fighting off the enemy, you find that all that you’d planned and worked for is actually working out? Read More→

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Rebranding is a term that is much bandied about in the world of marketing, and for a small entrepreneurial business, there may come a time to make some shifts in your image, approach or even the whole product range you take to the world. Michel Hogan, founder of Brandology explains to Fiona Boyd, co-author Niche Content Millionaire why in her view, rebranding is a misnomer.

Michel Hogan writes a weekly blog on all things brand at brandalignment.com.

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