Archive for December, 2009
Brandology – what brand is and what it is not
Posted by: | CommentsMichel Hogan founder of Brandology, writer of the brand manifesto We Need a New Word for Brand talks to Fiona Boyd about what a company’s brand is, and what it is not.
Michel Hogan, founder of Brandology will join Fiona Boyd regularly in 2010 to talk all matters ‘brand’.
Ideas culture, a business about creating ideas transcription
Posted by: | CommentsThis is the transcription of the video interview between Fiona Boyd of Into the Mountain and Yvonne Adele, entrepreneur and founder of Ideas Culture, called Ideas Culture a business about creating ideas.
Fiona: Today I’d like to introduce you to Yvonne Adele who runs a business based around creative thinking and ideas called Ideas Culture. Welcome Adele.
Yvonne: Thank you.
Fiona: Yvonne!
Yvonne: You know what, that happens so often…
Fiona: Look, congratulations on creating a business in an area that I know is often considered the domain or the patch of those in academia and certainly the policy wonks think it’s their thing. What you’ve done is you’ve started a business around ideas and the business of ideas. What made you want to do that?
Yvonne: Well I was doing technology before that, it was everything about technology and you know, I was sort of helping people to understand technology and, that’s what I like to do is to help people find the answers to things, whether it be technology or mates who are having trouble coming up with a solution to something.
And that business started winding down because the technology started becoming easier to use and people could find the answers quickly on the internet. And my husband actually said to me, look I’ll give you three weeks, let’s give you three weeks off, go into the cone of silence and work out what is the second most common thing your network of people come to you for. And I worked out that it was ideas, and it really is just simply that I don’t take no for an answer for anything, I think there’s a way out of everything, and as it turned out I seemed to have a little method of generating ideas quickly, so I wanted to do that. Read More→
Take it personally, take it very personally
Posted by: | CommentsAfter reading a kerzillion blog posts by various bloggers around the place this year, I’ve become really sick of some of the formulas and themes that many of them use.
One formula I thoroughly detest is the inappropriate use of a list. Usually the post starts with a description of a problem you have (even if you don’t have this particular problem) and then proceeds with a way too long list on what you should do to solve it. I find these list posts akin to interfering people who search around looking for others they can wedge in on and share their advice with. Often the advice is meaningless, useless and if actually followed, can have downright dangerous consequences for the recipient.
This is why when scanning a blog post today from Free Pursuits I was pleasantly bowled over with what I believe anyway, a blog post should really be about. A straight up pointing out of the ‘elephant in the room’ or ‘the emperor with no clothes’. The post is by Ashley Ambirge and is a guest post for Free Pursuits as Ashley actually has her own blog called The Middle Finger Project. Read More→
Ideas even when you’re sleeping
Posted by: | CommentsYvonne Adele’s innovative company, Ideas Culture, has a variety of products that help businesses get great ideas and solve key issues. Yvonne talks here to Fiona Boyd about some of these products and especially the newest one, which harnesses the power of Twitter, called Ideas While You Sleep.
Ideas Culture’s Yvonne Adele joins Fiona Boyd from time to time to talk about how to generate and implement great ideas in your business.
Why I love Tony Robbins
Posted by: | CommentsThis is not a challenge or to in any way disrepect my life partner David at all, but I have loved Tony Robbins since the early 1990s and in this post I’d like to tell you why.
First let’s get clear, that this is not the romantic kind of love. Instead it’s the universal admiration for what a person is, and what a person does, and that value from a distance I’m able to extract from them as learning and growth for myself. These sorts of people in fact, don’t have to do anything, or give you anything, you can just learn and grow by reading their books, listening to their audiotapes or reading their story, their life narrative. I have never met Tony Robbins, so this is not personal.
On the money niche content businesses
Posted by: | CommentsAt the beginning of this year David and I pondered the future of online content and that which we had a familiarity with – niche content, and came to the conclusion that while there might not be that many opportunities to start up a monolith business, like Google, or Facebook, that our experience starting up, growing and selling Arts Hub told us that there was plenty of room in the online space for those who wanted to start and build a business to the several million dollar valuation. That’s opposed of course, to the many billion dollar valuations of Google and the other huge players.
Restructure plans for Haul transcription
Posted by: | CommentsThis post is the transcription of the video interview of Scott Kilmartin by Fiona Boyd – Restructure Plans for Haul.
The one thing
Posted by: | CommentsAs things are speeding up and getting incredibly more hectic as the Christmas break looms, I’ve noticed my mind wandering and not really keeping up with all the bits and pieces going on around me.
This year has been an unusual one for David and I – we wrote a book together in February and March (Niche Content Millionaire), and then we started a blog site, softly around May as a way of producing content that built on and expanded out from our learnings over the past 15 years in the online space. Most of of which we share in our book.
We also had a need for a new income stream into the family and as luck would have it, a former client who David had written a technology platform for, called him to return and work on the next version of the technology. They had outsourced version two of the platform and had nightmare on top of nightmare, disaster on top of disaster during the experience and just wanted the guy who developed the original thing to come back and sort out the mess.
Restructure plans for Haul
Posted by: | CommentsAfter ten years growing the streetwear design business, Haul, founder Scott Kilmartin is ready to split the business into two parts. Opportunities from the corporate sector continue to present to the business and Scott talks here to Fiona Boyd about why restructuring Haul into two businesses will help make the most of all opportunities that come Haul’s way.
Scott Kilmartin joins Fiona Boyd regularly to talk about the ins and outs of running an innovative, entrepreneurial business. Haul is also a great place to get really unique Christmas gifts!
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